The Board Members of the Yucaipa Valley Wine Alliance have a combined 50 years of experience in the wine and hospitality industry, and work everyday to push our mission forward. Meet the minds behind the Alliance who are dedicated to the transformation of the Yucaipa Valley and the growth of our wine industry.

Craig Suveg

President

Craig Suveg is the President of the Yucaipa Valley Wine Alliance. He's the Founder and Owner of Suveg Cellars, Yucaipa's first bonded winery. Since the winery's opening in 2010, Suveg has received critical acclaim for his wines winning over 71 combined medals. He’s also the co-author of the Yucaipa Valley AVA Petition.

Donna Snodgrass

Vice President

Donna is the Vice President of the Yucaipa Valley Wine Alliance. Donna and her husband Ray maintain over 600 Zinfandel vines on Yucaipa’s North Bench. Donna acts as the liaison for the Yucaipa Valley Wine Alliance in many political arenas, and has been a key architect in the Yucaipa Wine Valley Wine Country Specific Plan.

Mike Stubbs

Treasurer

Mike Stubbs is the Treasurer of the Yucaipa Wine Alliance, handling all financial aspects of the non-profit. Mike has decades of accounting and business management experience and currently handles all financial and regulatory matters at Suveg Cellars. 

Cesar Roldan

Secretary

Cesar Roldan is the secretary of the Yucaipa Wine Alliance. He is the founder and owner of Vines of the Valley, and is responsible for the vast majority of new vineyard installation projects within our emerging AVA. Cesar specializes in vineyard installation, management, and all vineyard operations.

Tom solury

Director of Viticulture

Tom Solury is the YVWA Director of Viticulture. Tom was trained at the Mt. San Jacinto College Temecula Extension in Viticulture, Enology, and Winery Business Principles. Tom manages his own vineyard consulting business and is the Cellar Master at Suveg Cellars.

Jacki Mortenson

Board Member

Jacki Mortenson is a Board Member of the Yucaipa Valley Wine Alliance. She assists with YVWA fundraising efforts, membership, and provides logistical support to the organization. Jacki is passionate about viticulture and has visited many of Europe’s renowned wine regions.

Bill Tilbury

Board Member - Head of Membership

Bill Tilbury is the Head of Membership for the YVWA. A homebrewer and avid wine drinker, Bill manages the YVWA Membership and works seasonally at Suveg Cellars. He’s passionate about Wine Education, and building community in our budding wine region.

Ray Snodgrass

Board Member

Donna is the Vice President of the Yucaipa Valley Wine Alliance. Ray and his wife Donna maintain over 600 Zinfandel vines on Yucaipa’s North Bench. Ray assists with all political matters regarding the YVWA, and helps to craft coherent policy and legislation to be put into practice.

Devin Cohen

Board Member

Devin Cohen is a Board Member of the YVWA. He is the principal author of the Yucaipa Valley AVA Petition, Winery Director at Suveg Cellars, and Owner of Veraison Partners, which provides support to wine-related businesses, wineries, and businesses in many other segments across Southern California.