American Viticultural Area (AVA) Benefits
The Yucaipa Valley AVA serves as a foundation for our nascent wine industry, and a recognition of our unique terroir. With diligent work from the Yucaipa Valley Wine Alliance alongside local growers and vintners, it will transform the Yucaipa Valley forever.
Read the Capstone Project
Download the independent, 3rd party study about the impact of a wine industry in the Yucaipa Valley.
What economic impacts would a direct to consumer wine industry create in the Yucaipa Valley?
Jobs:
A direct to consumer wine industry not only creates permanent grape growing infrastructure in the Yucaipa Valley but many jobs. Just 5-7 wineries would create hundreds of paying jobs within the city, and hundreds of seasonal jobs during the harvest.
A Service Industry:
For every 1 job created in the wine industry, an additional job is created in the support service industry. The furthering of a direct to consumer wine industry would lead to hundreds of new restaurants, bakeries, delis, and businesses that would move to Yucaipa to support the wine industry.
Increased Property Values:
Land values within the AVA boundaries of the established Yucaipa Valley designation will see significant increases over time with continued industry development efforts. This jump will benefit all homeowners in the area, and create a larger tax base for the City of Yucaipa to better address constituent needs.
Tourism:
The wine industry is the #1 supporter of tourism in the State of California. If Yucaipa becomes a wine tourism destination, millions of people will visit the Yucaipa Valley every year, enriching our community and transforming our city for all time.